About us


Avenard Couture is named after our founder’s mother’s family name.   Jonathan hails from the Loire-Atlantique region of France, where his family still live.  The Avenard are an artisanal family, creative skills have been passed down for generations.  The family have worked at the best Masion Couture. Jonathan was designing, until recently he had the opportunity to explore luxury handbag authentication.  His extensive understanding of couture history and techniques employed in developing luxury items was invaluable in developing his skill in luxury handbag authentication.

In the process of authenticating luxury handbags Jonathan identified that many bags were suffering in quality due to poor storage conditions.  This is when Bag-Shaper was born.  Avenard Couture's Bag-Shaper is different to a pillow, each is custom designed for the specific bag.  The convenient pocket allows you to keep important documentation and accessories easily identifiable for each bag.  Documentation is important for detailing the provenance of your bag and to assist you to realise its optimal re-sale value.
Bag-Shaper  will maintain your bag in beautiful shape when it’s not on your arm. It will help to preserve the structure of the bag, stopping the leather from developing unnecessary creasing due to indelicate folding during storage.  Bag-Shaper will help you maintain the value and appeal of your precious handbag. If you have any questions, contact the Avenard Couture team and we'll be happy to help. Alternatively you can email us at info@avenardcouture.com