Your guide to Chanel handbag serial numbers

Posted by Jonathan Delmas

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Our team provide another look at how you can check your Chanel handbag to help you avoid any costly counterfeits or fakes.

How you can read a serial number on a Chanel handbag

The popularity of the Chanel “IT” bags in the 1980s saw the rise of counterfeit products. These early counterfeit (fakes, dupes, copies) were continually getting closer to the quality and finishing of the authentic original. To address this in the late 1980’s Chanel began to introduce advanced security measures to protect the valuable Chanel brand, and to assure the purchaser that they were buying authentic Chanel goods.   If you were to purchase a bag in the late 1980s, you would have received along with your Chanel bag a card which along with the embossed holographic tag on your bag which together verified the authenticity of your new Chanel bag.  These security measures would indicate the date of manufacture and validate the authenticity of the Chanel handbag.  The holographic tag was a cutting edge security technology which, in addition to the hologram, would react to ultraviolet (UV) light with the appearance of the Chanel brand name appearing in red. Quite sophisticated for the time, but as with all security measures, fakes eventually appeared with similar or passable copies of this security technology. 

1-Chanel-security-card-handbag-preloved-vintage-authentic-bag-Avenard-couture-minPlastic card

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Hologram sticker

 3-Chanel-2021-new-metal-authenticator-handbag-preloved-vintage-authentic-bag-Avenard-couture-min Metal authenticator (2021-today)

As the counterfeit market has continued to develop and we now have exceptionally high quality fakes, referred to as the “Super Fakes”, additional measures have been bought in to protect the Chanel brand and their loyal customers from unscrupulous sellers. In 2021 Chanel launched the new authenticator Metal Tag which replaced the hologram sticker and card. The serial number is now longer and the new code format is a mix of numbers and letters on the metal tag.

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The Avenard Couture team are experts in authenticating Chanel handbags.  Shop here for our current collection, all are guaranteed to be authentic. If you are buying second hand via an alternate reselling platform and you’d like to ensure that the bag you buy is authentic our team can still help you, click here to learn more about our Handbag Authentication Service.  Don't risk buying a bag which is “cheap” or a “steal” without authenticating it.  We’ve seen a number of clients buy a bag they thought was real, only to have it authenticated after the seller has disappeared along with their money.  Our professional handbag authentication team is here to help you protect yourself from this type of situation.

You can use this guide to understand the serial numbers of any Chanel bag you are looking at. Any information you recieve from a reseller should match, the image of the bag should match, the measurements, the finish and hardware should all match the description of the original release. Finally the serial number format should match the year of production of the bag you are looking at. An interesting point can be made about vintage Chanel bags.  A vintage bag will not have a serial number as these were only created as security in the 1980s, if you've been offered a pre-1980s Chanel that has a serial number - we would advise you take a closer look before you commit. 

Year of production
Chanel Serial number format
Year of production
Chanel Serial number format
2021
31XXXXXX
2010 - 2011
14XXXXXX
2020
30XXXXXX
2009 - 2010
13XXXXXX
2019
27 or 28 or 29xxxxxx
2008 - 2009
12XXXXXX
2018 - 2019
26XXXXXX
2006 - 2008
11XXXXXX
2018
25XXXXXX  
2005 - 2006
10XXXXXX
2017 - 2018
24XXXXXX  
2004 - 2005
9XXXXXX
2017
23XXXXXX
2003 - 2004
8XXXXXX
2016 - 2017
22XXXXXX
2002 - 2003
7XXXXXX
2015 - 2016
21XXXXXX
2000 - 2002
6XXXXXX
2014 - 2015
20XXXXXX
1997 - 1999
5XXXXXX
2014
19XXXXXX
1996 - 1997
4XXXXXX
2013 - 2014
18XXXXXX
1994 - 1996
3XXXXXX
2012 - 2013
17XXXXXX
1991 - 1994
2XXXXXX
2012
16XXXXXX
1989 - 1991
1XXXXXX
2011
15XXXXXX
1986 - 1988
0XXXXXX

We are here to ensure that the bag you buy is authentic our team can help you if you find a bag via another reseller, click here to learn more about our Handbag Authentication Service.  


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